Websites for copywriters
Web design for copywriters: £249.99 to build, then £49.99 a month, no minimum term. The site is the audition. Every word is being read as a sample.
A copywriter's website is judged more harshly than any portfolio piece, because the prospect is reading it as evidence of what they would be buying.
It also has to solve the sector's pricing problem: clients have no idea what writing costs and frequently compare a professional against the cheapest freelance marketplace rate.
What your customers want answered
- What do you write, and for whom
- What does it cost — per word, per project, or per day
- How long does it take and what do you need from me
- How many rounds of changes are included
- Can I see work like what I need
Price by project with a clear scopeA website of five pages, a case study, a set of emails — each with a price, a timescale and a stated number of revisions. It moves the conversation away from a rate per word and towards the outcome, which is where a professional wins against a marketplace.
Writing about writing
Clients do not care about craft in the abstract. What the copy achieved — enquiries, conversions, a proposal that won — is the argument, and it belongs in the samples.
Show your writing
Clients want samples. Show examples by type, such as websites, emails or case studies, and explain your process from brief to final draft.
Rates and booking
Explain how you charge, whether by project, day rate or retainer, with starting prices for common jobs such as a five-page website or a set of product descriptions. Give typical turnaround times, how far ahead you are booked, and what a deposit secures. Clear rates filter out poor-fit enquiries and save time on both sides.
How a project actually runs
Clients worry about briefing a writer. Explain the steps: a short call or questionnaire, research, first draft, one or two rounds of edits and final copy, with typical timescales. Say what you need from them and what you deliver, such as a document ready to paste or copy loaded into their site.
Mention sectors you know well and the kinds of work you enjoy most, such as websites, product descriptions or case studies. A few well-chosen samples with a line on the brief show your range better than a long list.
Common questions
- What should a copywriter's website include?
- Samples by type, sectors you know, your process, rates and turnaround.
- Should I specialise?
- A clear niche often brings better enquiries.
- Should I publish rates?
- Day rates or starting prices help.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds