Industries · Creative and media
Websites for copywriters
The site is the audition. Every word is being read as a sample.
A copywriter's website is judged more harshly than any portfolio piece, because the prospect is reading it as evidence of what they would be buying.
It also has to solve the sector's pricing problem: clients have no idea what writing costs and frequently compare a professional against the cheapest freelance marketplace rate.
What your customers want answered
- What do you write, and for whom
- What does it cost — per word, per project, or per day
- How long does it take and what do you need from me
- How many rounds of changes are included
- Can I see work like what I need
Price by project with a clear scopeA website of five pages, a case study, a set of emails — each with a price, a timescale and a stated number of revisions. It moves the conversation away from a rate per word and towards the outcome, which is where a professional wins against a marketplace.
Writing about writing
Clients do not care about craft in the abstract. What the copy achieved — enquiries, conversions, a proposal that won — is the argument, and it belongs in the samples.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds