Websites for greengrocers
Web design for greengrocers: £249.99 to build, then £49.99 a month, no minimum term. Boxes and deliveries are the business a website can actually win.
Passing trade keeps a greengrocer going, but the website's opportunity is the regular order: a weekly vegetable box, a delivery round, or supply to cafés and restaurants nearby.
Those are subscriptions rather than transactions, and they are considerably more valuable than a single visit. Most greengrocer websites are a shop front with opening hours and take none of them.
What your customers want answered
- Do you do boxes, what is in them and what do they cost
- Do you deliver to my area, and on which days
- Can I change what is in the box or skip a week
- Where does the produce come from
- Do you supply cafés and restaurants
Show what was actually in last week's boxThe main hesitation about a vegetable box is that it will be full of things nobody wants. Photographing a real box each week, with what was in it, answers that far better than a list of possible contents.
No way to start an order online
A customer deciding at nine in the evening to try a box will not ring in the morning. A simple sign-up form, taken seriously, is what turns interest into a standing order.
Fresh, local and seasonal
Show what you stock through the year and highlight local growers and seasonal produce, naming suppliers with their permission. A short note on what is at its best this week keeps customers interested and shows you know your produce better than any supermarket.
Orders and wholesale
Explain how customers can order ahead for collection or delivery. For cafés, restaurants and schools, give trade supply its own section with order cut-offs, delivery days and how to set up an account.
Wholesale and the weekly shop
If you supply cafés, restaurants or schools, explain how trade orders work: order cut-offs, delivery days and minimums. A simple trade enquiry form wins business that never walks through the door.
For the public, a weekly veg box with sizes, prices and delivery days takes the thinking out of the shop. Say how you handle substitutions and holidays. A short note each week on what is at its best keeps people engaged and shows you know your produce.
Common questions
- What should a greengrocer's website include?
- Products, local suppliers, seasonal highlights, opening hours, veg boxes, delivery and wholesale.
- Can I sell veg boxes online?
- Yes. A weekly box with sizes, prices and delivery days brings regular orders, and a note on substitutions keeps customers happy.
- Should I name local suppliers?
- With their permission, yes.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds