Websites for bakeries
Web design for bakeries: £249.99 to build, then £49.99 a month, no minimum term. The counter pays the bills; celebration cakes and wholesale pay the rent.
Walk-in trade is the daily business of a bakery, and the website barely touches it. Where a site earns its keep is in the bookable work: celebration cakes, wedding cakes, orders for events and wholesale supply to cafés and shops.
Those customers plan ahead, search deliberately, and spend considerably more. Most bakery websites are a photo gallery and an address, and capture none of it.
What your customers want answered
- Can you make a cake for my occasion, and how far ahead do I need to order
- What does a cake like the one in the picture cost
- Can you cater for allergies or dietary requirements
- Do you supply cafés and shops wholesale
- What do you have in daily, and when do you sell out
Price ranges on celebration cakesCustomers have no idea whether a tiered cake is eighty pounds or four hundred, and most will not enquire to find out. Publishing ranges by size and complexity, with photographs at each level, converts a browse into an order.
Ignoring the allergen question
Cakes are bought for gatherings where somebody usually has a requirement. Being clear about what you can and cannot safely do, including whether the kitchen handles nuts, is both a legal obligation in how you inform customers and a reason people choose you.
Bakes, ordering and allergens
Show your breads, pastries and cakes with real photos, how to pre-order and what needs notice. Allergen information should be clear.
Wholesale and celebration cakes
If you supply cafés, farm shops or restaurants, give wholesale its own section with order cut-offs, delivery days and how to request a price list. Celebration cakes deserve their own page with a gallery, flavours, sizes, lead times and how to order. Each brings a different customer, and each searches for you differently.
Freshness and what to expect
Customers love to know when bread comes out of the oven and which items sell out first. Share baking times and suggest the best time to visit, or offer pre-orders so regulars never miss out.
Explain your ingredients and methods, such as sourdough starters, long fermentation or local flour, if they set you apart. Mention gluten-free and vegan options honestly, including any risk of cross-contamination. Seasonal specials like hot cross buns or Christmas stollen deserve their own posts.
Common questions
- What should a bakery website include?
- Products with photos, opening hours, pre-ordering, allergen information, celebration cakes and wholesale.
- Can customers pre-order online?
- Yes, through an order form or small shop.
- Should wholesale have its own page?
- Yes, for café and shop buyers.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds