Industries · Food producers and retailers
Websites for bakeries
The counter pays the bills; celebration cakes and wholesale pay the rent.
Walk-in trade is the daily business of a bakery, and the website barely touches it. Where a site earns its keep is in the bookable work: celebration cakes, wedding cakes, orders for events and wholesale supply to cafés and shops.
Those customers plan ahead, search deliberately, and spend considerably more. Most bakery websites are a photo gallery and an address, and capture none of it.
What your customers want answered
- Can you make a cake for my occasion, and how far ahead do I need to order
- What does a cake like the one in the picture cost
- Can you cater for allergies or dietary requirements
- Do you supply cafés and shops wholesale
- What do you have in daily, and when do you sell out
Price ranges on celebration cakesCustomers have no idea whether a tiered cake is eighty pounds or four hundred, and most will not enquire to find out. Publishing ranges by size and complexity, with photographs at each level, converts a browse into an order.
Ignoring the allergen question
Cakes are bought for gatherings where somebody usually has a requirement. Being clear about what you can and cannot safely do, including whether the kitchen handles nuts, is both a legal obligation in how you inform customers and a reason people choose you.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds