Websites for delicatessens
Web design for delicatessens: £249.99 to build, then £49.99 a month, no minimum term. Hampers and platters are the orders worth having. Make them easy to buy.
A deli's daily trade is small baskets of high-margin goods bought by people passing. The orders worth building a website around are larger and planned: hampers, grazing platters, office catering and Christmas.
These are searched for specifically, bought weeks ahead, and frequently ordered by somebody who has never been in the shop.
What your customers want answered
- Do you do hampers or platters, and what do they cost
- How much notice do you need
- Can you cater for dietary requirements
- Do you deliver, or is it collection
- What do you stock that I will not find elsewhere
Photograph the platters at realistic sizesCustomers ordering for a gathering are trying to work out whether it will feed twelve people. Showing each size with the number it serves, and a price, is the information that turns a browse into an order.
Selling on atmosphere alone
Descriptions of the shop's character do not help somebody trying to order a platter for Friday. The bookable products need their own clear pages with prices and lead times.
Range and specialities
Show your cheeses, charcuterie, breads, oils and local produce with real photos, and highlight anything you are known for. Name the producers you stock and what makes them special, with their permission. Customers choose a deli for its range and its knowledge, so show both.
Orders and gifts
Explain how to order platters, hampers and gift boxes, with lead times and delivery or collection details. Gift vouchers and Christmas ordering deserve their own clear pages with deadlines.
Platters, hampers and events
Delis often make more from occasions than from the counter. Give sharing platters, cheese boards and party food their own section with sizes, what each feeds and how much notice you need. Hampers deserve a page in the run-up to Christmas, with price points and delivery or collection dates.
If you run tastings, supper clubs or a café, list them with dates. Write a few lines about the producers you stock and why you chose them: where the cheese is made, who cures the ham. That story is what a supermarket cannot copy.
Common questions
- What should a deli website include?
- Range, specialities, local producers, hampers, platters, opening hours, ordering and delivery.
- Do hampers sell online?
- Yes, especially at Christmas.
- Should I show local producers?
- Yes, with their permission. Customers choose a deli for provenance, and naming producers tells that story better than general claims.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds