Websites for butchers
Web design for butchers: £249.99 to build, then £49.99 a month, no minimum term. Sell provenance and expertise, the two things a supermarket counter cannot.
A butcher's competition is a chilled aisle that is cheaper and open later. The things that beat it are provenance, cutting to order, and advice — none of which a supermarket offers and most butchers never put online.
There is also a substantial ordering business: Christmas, barbecue season, boxes, and restaurant supply. Those are planned purchases that a website can take.
What your customers want answered
- Where does your meat come from
- Can I order something specific, and how far ahead
- What do you have that a supermarket does not
- Do you do boxes, and can you deliver
- Do you supply restaurants and pubs
Name the farmsNaming the farms and the breeds, and saying how long beef is hung, is provenance a supermarket cannot match and a claim a customer can check. It is also exactly what people searching for local, traceable meat are looking for.
No Christmas ordering page
The single biggest trading period of the year, when customers actively search, plan ahead and will pay a premium. A page that opens for orders in October is worth more than everything else on a butcher's website combined.
Meat, sourcing and orders
Show where your meat comes from, your range and specialities, and how to pre-order, especially for Christmas and barbecue season.
Delivery and wholesale
Explain local delivery areas, minimum orders and delivery days, and how customers can order by phone or online. If you supply pubs, restaurants and cafés, give trade customers a section with how to set up an account, order cut-offs and delivery schedules.
Advice, cuts and barbecue season
Customers trust a butcher who explains. Short guides on cuts, cooking times, how to choose a joint for the number of guests and what to ask for help people buy with confidence and bring them back.
Barbecue packs, meat boxes and seasonal specials like Christmas turkeys deserve their own pages with order deadlines and collection days. Mention home-made sausages, burgers and pies, gluten-free options and whether you can prepare special requests like butterflying or deboning.
Common questions
- What should a butcher's website include?
- Sourcing, range, specialities, opening hours, pre-ordering, Christmas orders, delivery and wholesale.
- Should Christmas orders have their own page?
- Yes. It is a busy, searched-for time.
- Can I sell meat boxes online?
- Yes. Boxes with clear contents, weights, prices and delivery or collection days sell well, especially for barbecue season and Christmas.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds