Websites for florists
Web design for florists: £249.99 to build, then £49.99 a month, no minimum term. Three businesses: same-day bouquets, funerals and weddings. Each needs its own route.
A florist serves customers in completely different states of mind. Somebody ordering a birthday bouquet for delivery today wants speed and price. A family ordering funeral flowers is grieving and unsure what to ask for. A couple booking wedding flowers is planning a year ahead.
One page cannot hold all three, and the funeral customer in particular should never have to scroll past cheerful occasion content.
What your customers want answered
- Can you deliver today, where to, and by when
- What do bouquets cost and can I see what I am getting
- Can you do funeral tributes, and can you help me choose
- Do you do weddings, and what do they cost
- Can I order online or do I need to ring
A quiet, separate page for funeral flowersExplaining the tribute types plainly, what wording is usual on a card, what the timings are with a funeral director, and offering to take the order by phone. Families do not know what to ask for and are grateful to be guided gently.
Photographs of bouquets that are not yours
Supplier stock images set an expectation you may not match, and complaints about flowers looking different from the picture are the sector's commonest problem. Photographing your own work solves it.
Your own arrangements, by occasion
Show real arrangements you have made, grouped by occasion: birthdays, sympathy, weddings and corporate. Give prices or starting prices, delivery areas and same-day cut-off times.
Weddings and funerals
Wedding flowers are planned months ahead, while funeral flowers are needed quickly. Give each its own page: for weddings, explain consultations, styles and how quotes are built; for funerals, show tributes with prices and how to order at short notice, including delivery to the funeral director.
Freshness and lasting arrangements
Explain where your flowers come from, whether local growers or markets, and how you keep them fresh. Simple care tips, such as trimming stems, changing water and keeping arrangements away from fruit and radiators, help flowers last and show you care beyond the sale.
Mention flower subscriptions for homes, offices, hotels and restaurants, with how often they are changed and how they are priced. Corporate customers value a reliable weekly delivery and invoicing, so give them their own section.
Common questions
- What should a florist's website include?
- Arrangements by occasion, prices, delivery areas, cut-off times, wedding and funeral flowers and ordering.
- Can I sell flowers online?
- Yes, with delivery areas and cut-off times.
- Should weddings have their own page?
- Yes. Wedding flowers are planned months ahead and involve consultations and bigger budgets, so couples look for them separately.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds