Websites for distilleries
Web design for distilleries: £249.99 to build, then £49.99 a month, no minimum term. Tours and the gift market are where the margin is. Make both bookable.
Distilleries sell a bottle at a decent margin and an experience at a far better one. Tours, tastings and gift sets are the profitable end, and they are bought by people planning a day out or a present rather than by spirits enthusiasts.
That audience needs a booking system, clear times and prices, and practical information about getting there. Brand storytelling alone does not sell a Saturday tour.
What your customers want answered
- Can I visit, and do I need to book a tour
- What does a tour cost and how long does it take
- Can I buy online, and do you ship
- Do you do gift sets, engraving or personalisation
- Where are you and is there parking
Make gifting obvious in the autumnA large share of annual spirits sales happen as presents. Clear gift sets, personalisation options, a stated last order date for Christmas delivery and gift packaging shown properly will outperform any amount of brand narrative in the final quarter.
Burying the visit information
Opening times, tour times, how to find you and whether children or dogs are welcome are what visitors search for. They should not be behind a story about the founder.
The spirits and the story
Give each spirit its own page with tasting notes, strength, botanicals or cask details, and serving suggestions. Real photos of your stills, ingredients and people tell the story better than any description. Explain what makes your process distinctive, accurately and without overclaiming.
Tours, shop and trade
Make tours and tastings bookable online, with times, duration, age limits and accessibility. An online shop with age verification and clear delivery dates sells bottles and gift sets. Give trade buyers a section with how to enquire about pricing, minimum orders and stock availability.
Gifts, events and trade
Spirits are often bought as gifts. Gift sets, engraving, vouchers for tours and tasting experiences each deserve a clear page with delivery dates around Christmas and Father's Day.
If you host private tastings, corporate events or gin schools, describe them with group sizes and prices. Trade buyers want specifications, pricing on request and how to order. Mention awards only if they are real and named accurately.
Common questions
- What should a distillery website include?
- Spirits with tasting notes, process, tours, online shop with age checks, stockists and trade enquiries.
- Can tours be booked online?
- Yes. Online booking with times, prices and group sizes fills tours without phone calls and works well for gift vouchers too.
- Do gift experiences sell well?
- Often. Gift vouchers can be added.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds