Industries · Food producers and retailers
Websites for breweries
Three customers — drinkers, the trade, and taproom visitors — with different needs.
A brewery website has to serve people buying beer to drink at home, publican and bottle shop buyers deciding whether to stock you, and visitors wondering whether the taproom is open on Saturday.
They want completely different things, and a single page that mixes brewing philosophy with trade pricing and opening hours serves none of them properly.
What your customers want answered
- What beers do you make, and what is available now
- Can I buy online, and do you deliver
- Is the taproom open, and when
- How does the trade buy from you — formats, minimums, delivery days
- Can I visit, do a tour, or hire the space
A trade page with the practical detailFormats, case sizes, minimum order, delivery days and area, lead time and how to open an account. A publican deciding whether to take you on needs logistics rather than tasting notes, and the breweries that publish them are far easier to buy from.
A beer list that is out of date
Seasonal and one-off brews change constantly, and a list showing beers you no longer make is worse than no list. Keeping a simple available-now section current matters more than anything else on the site.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds