Websites for body shops
Web design for body shops: £249.99 to build, then £49.99 a month, no minimum term. Half your customers are mid-claim and confused. Explain how insurance work actually goes.
Someone who has just had an accident is dealing with an insurer, a claims handler, possibly a courtesy car provider, and a strong suspicion that they are being steered somewhere not of their choosing.
The most valuable thing a body shop can publish is an explanation of how the process works, including the fact that customers generally have a say in where their vehicle is repaired.
What your customers want answered
- Can I choose you rather than my insurer's approved repairer
- Will you deal with the insurer for me
- Do I get a courtesy car
- How long will it take and will the paint match
- What guarantee is there on the repair
Explain paint matching properlyColour codes are a starting point, not an answer: paint fades, panels are blended, and matching is a skill supported by equipment. Explaining how you match and blend, and what guarantee covers it, addresses the fear that the repair will always be visible.
Ignoring private, non-insurance work
Plenty of people with a dented wing would rather pay than lose their no-claims discount, and they are searching for a price. A page for uninsured repairs captures work the insurance-focused competition ignores.
Show the repairs
Before-and-after photos of real repairs show quality. Explain the work you do: accident repair, dents, scratches, paint and alloy wheels.
Insurance and estimates
Explain how you work with insurers and whether customers can choose you for an insurance repair. Offer estimates from photos for minor damage, explain courtesy cars or collection, and state your guarantee on paintwork and repairs.
Paint matching and finish
Customers worry a repaired panel will look different. Explain how you match colour from the manufacturer's paint code, blend into neighbouring panels and finish in a heated spray booth, so the repair disappears in daylight. Mention the paint system you use and any guarantee on paintwork.
Say how long typical repairs take, from a scuffed bumper to accident damage, whether you offer collection and delivery or a courtesy car, and how you keep customers updated with photos. Smart repairs for minor scratches, dents and alloy wheels can be done faster and cheaper, so give them their own section.
Common questions
- What should a body shop website include?
- Before-and-after photos, services, insurance work, estimates from photos, courtesy cars and paint guarantee.
- Can customers send photos for a quote?
- Yes. An upload form helps.
- Should I explain insurance claims?
- Yes. Many drivers do not know they can often choose their own repairer, and a plain explanation of how claims work with you wins work.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds