Industries · Motoring and transport
Websites for body shops
Half your customers are mid-claim and confused. Explain how insurance work actually goes.
Someone who has just had an accident is dealing with an insurer, a claims handler, possibly a courtesy car provider, and a strong suspicion that they are being steered somewhere not of their choosing.
The most valuable thing a body shop can publish is an explanation of how the process works, including the fact that customers generally have a say in where their vehicle is repaired.
What your customers want answered
- Can I choose you rather than my insurer's approved repairer
- Will you deal with the insurer for me
- Do I get a courtesy car
- How long will it take and will the paint match
- What guarantee is there on the repair
Explain paint matching properlyColour codes are a starting point, not an answer: paint fades, panels are blended, and matching is a skill supported by equipment. Explaining how you match and blend, and what guarantee covers it, addresses the fear that the repair will always be visible.
Ignoring private, non-insurance work
Plenty of people with a dented wing would rather pay than lose their no-claims discount, and they are searching for a price. A page for uninsured repairs captures work the insurance-focused competition ignores.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds