Websites for garages and mechanics
Web design for garages and mechanics: £249.99 to build, then £49.99 a month, no minimum term. Customers are choosing between you and a main dealer. Price and honesty are the argument.
An independent garage competes against a franchised dealer that the customer half believes is safer and definitely believes is dearer. The doubt holding them back is usually the warranty: people think using an independent invalidates it.
The second doubt is being sold work they do not need. Almost everyone has a story about a garage that found something extra, and it shapes how they read every quote.
What your customers want answered
- Will using you affect my manufacturer's warranty
- What is your hourly labour rate
- Can you service my make, and do you use the right parts and oil
- Will you ring me before doing anything extra
- Do you do courtesy cars or collection
Deal with the warranty myth head onServicing at an independent garage to the manufacturer's schedule, with the correct specification parts and fluids and the record properly stamped, does not void a manufacturer's warranty. Saying so plainly removes the single largest reason customers stay with a dealer they find expensive.
No labour rate published
It is the one number that lets a customer compare you with the dealer, and it is almost always favourable. Hiding it means the comparison never happens.
Services and prices drivers can see
Drivers compare garages on trust and price. List servicing, repairs, diagnostics, brakes, clutches and anything you specialise in, with prices where you can give them, such as interim and full service by engine size.
Say which makes you work on and whether you can keep the manufacturer warranty intact.
Booking, courtesy and approvals
Explain how booking works, whether you offer collection or a courtesy car, how you approve extra work before doing it, and your labour warranty. Trade association membership is worth showing if you have it.
Common questions
- What should a garage website include?
- Services with prices, makes you work on, warranty-safe servicing, booking, collection or courtesy cars, how extra work is approved and your guarantee.
- Should I publish service prices?
- Yes, by engine size where possible. It builds trust.
- Can customers book online?
- Yes, a booking form or system works well.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds