Websites for veterinary practices
Web design for veterinary practices: £249.99 to build, then £49.99 a month, no minimum term. Emergencies and costs. Owners are searching for both, often at two in the morning.
A veterinary website serves a frightened owner whose dog has eaten something at midnight, and a careful owner comparing practices for routine care and pricing.
The first needs a phone number and out-of-hours arrangements immediately. The second needs prices, plans and an idea of what ongoing care costs, which practices are traditionally reluctant to publish.
What your customers want answered
- What do I do right now, out of hours
- What do consultations, vaccinations and neutering cost
- Do you have a health plan and what does it cover
- Are you taking new clients
- Where are you and where do I park
Publish routine pricesConsultation fee, vaccination course, neutering, dental. Owners are increasingly cost-conscious and comparing practices, and a practice that publishes routine prices wins registrations from one that will not. It also reduces the sticker shock that causes complaints.
Out-of-hours arrangements buried
The highest-stress moment an owner has is a night-time emergency. What to do, which number to ring and where to go should be visible from every page, not on a contact page three clicks in.
Registering, hours and emergencies
Pet owners want to know three things fast: whether you are taking new patients, your opening hours, and what to do in an emergency, especially out of hours. Put the emergency arrangement on every page, with the number to ring and where it is.
Services, plans and the team
List your services, from vaccinations and neutering to dentistry and diagnostics, and explain any health plan in plain terms: what it covers and the monthly cost. Introduce the vets and nurses, and give guidance on typical fees where you can.
Common questions
- What should a vet practice website include?
- New patient registration, opening hours, emergency arrangements, services, health plans, the team, fee guidance and appointment booking.
- Should out-of-hours information be prominent?
- Yes. It should be easy to find on every page.
- Should I explain health plans?
- Yes, with what is covered and the cost.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds