Websites for independent schools
Web design for independent schools: £249.99 to build, then £49.99 a month, no minimum term. Fees, admissions and results. Parents will not enquire to discover the basics.
Independent school websites are frequently written to project an institution rather than to answer a parent's questions, and the result is a site that looks impressive and converts poorly.
Parents are working through a practical sequence: can we afford it, is there a place, how do we apply, when are the deadlines, and what happens to children who leave.
What your customers want answered
- What are the fees, per term, including the extras
- What bursaries or scholarships are available and how do I apply
- How does admission work and when are the deadlines
- What are the results and where do leavers go
- When can we visit
Publish fees and bursaries plainlyFamilies who assume they cannot afford independent education never enquire, and many of them could with means-tested support. Setting out fees, what is extra, and how bursaries actually work widens the applicant pool rather than narrowing it.
Burying the open day
The visit is what converts, and the date should be findable in seconds with a booking form attached. It is frequently three clicks deep behind prose about ethos.
Show daily life, not just values
Parents considering independent schools compare many websites. Show real daily life: lessons, facilities, sport, music and pastoral care, with photos of your own school. Plain descriptions of your approach say more than a list of values.
Admissions made clear
Lay out the admissions process step by step, open days, assessment, fees and bursaries if offered. Link your latest inspection report. Make booking a visit the obvious next step.
Pastoral care and the wider school day
Parents want to know their child will be known and looked after. Explain how pupils are supported: form tutors, house systems, small classes, wellbeing staff and how concerns are shared with parents. Describe how new pupils are helped to settle.
Mention practical details that matter to working families: school transport routes, breakfast and after-school care, holiday clubs, lunches and the clubs and activities on offer. These details often decide between two otherwise similar schools.
Common questions
- What should a private school website include?
- Daily life, curriculum, facilities, pastoral care, inspection report, admissions process, open days, fees, bursaries and how to book a visit.
- Should fees be published?
- Many schools do, and parents value clarity.
- How important are open day pages?
- Very. They are often the main conversion point.
Other sectors we build for
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Liam Tapp, Website Builds