Industries · Education and childcare
Websites for independent schools
Fees, admissions and results. Parents will not enquire to discover the basics.
Independent school websites are frequently written to project an institution rather than to answer a parent's questions, and the result is a site that looks impressive and converts poorly.
Parents are working through a practical sequence: can we afford it, is there a place, how do we apply, when are the deadlines, and what happens to children who leave.
What your customers want answered
- What are the fees, per term, including the extras
- What bursaries or scholarships are available and how do I apply
- How does admission work and when are the deadlines
- What are the results and where do leavers go
- When can we visit
Publish fees and bursaries plainlyFamilies who assume they cannot afford independent education never enquire, and many of them could with means-tested support. Setting out fees, what is extra, and how bursaries actually work widens the applicant pool rather than narrowing it.
Burying the open day
The visit is what converts, and the date should be findable in seconds with a booking form attached. It is frequently three clicks deep behind prose about ethos.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds