Websites for nurseries
Web design for nurseries: £249.99 to build, then £49.99 a month, no minimum term. Parents want fees, funded hours and a vacancy. Most nursery sites give none of the three.
A parent researching nurseries is usually returning to work on a known date, doing sums about what childcare will actually cost, and trying to find somewhere with a space for the days they need.
They will look at four or five settings in an evening. The ones that publish fees, explain the funded hours and say whether they have availability get the visit; the others get skipped.
What your customers want answered
- Do you have spaces, for what ages and which days
- What are your fees, and what is included
- How do the funded hours work with your fees
- What is your latest inspection rating
- Can we come and look round
Explain funded hours against your actual feesIn England, eligible working parents can now receive thirty funded hours a week from the term after a child turns nine months, and codes have to be reconfirmed quarterly. Parents find the interaction between funded hours, session times and additional charges genuinely confusing, and the nursery that sets out a worked example for its own fees is immediately the easiest to choose.
Hiding fees entirely
Parents are budgeting, not browsing. A nursery that will not publish a day rate is excluded from the shortlist before anybody visits, however good the setting is.
Show the rooms and the day
Parents want to see where their child will spend the day. Real photos of rooms and outdoor space, a description of a typical day, meals and naps, and how you settle new children answer the first questions.
Inspection, fees and funding
Link to your latest inspection report, explain your fees, sessions and how government-funded hours work at your setting. Introduce your manager and staff, describe safeguarding and make booking a visit simple.
Common questions
- What should a nursery website include?
- Photos of rooms and outdoor space, a typical day, meals, settling in, your inspection report, fees and funded hours, staff, safeguarding and how to book a visit.
- Should I link my inspection report?
- Yes. Parents look for it, and linking it shows openness.
- Should funded hours be explained?
- Yes. It is one of the most common questions from parents.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds