Industries · Education and childcare
Websites for nurseries
Parents want fees, funded hours and a vacancy. Most nursery sites give none of the three.
A parent researching nurseries is usually returning to work on a known date, doing sums about what childcare will actually cost, and trying to find somewhere with a space for the days they need.
They will look at four or five settings in an evening. The ones that publish fees, explain the funded hours and say whether they have availability get the visit; the others get skipped.
What your customers want answered
- Do you have spaces, for what ages and which days
- What are your fees, and what is included
- How do the funded hours work with your fees
- What is your latest inspection rating
- Can we come and look round
Explain funded hours against your actual feesIn England, eligible working parents can now receive thirty funded hours a week from the term after a child turns nine months, and codes have to be reconfirmed quarterly. Parents find the interaction between funded hours, session times and additional charges genuinely confusing, and the nursery that sets out a worked example for its own fees is immediately the easiest to choose.
Hiding fees entirely
Parents are budgeting, not browsing. A nursery that will not publish a day rate is excluded from the shortlist before anybody visits, however good the setting is.
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