Websites for printing companies
Web design for printing companies: £249.99 to build, then £49.99 a month, no minimum term. Online printers win on price. Win on artwork help, speed and local delivery.
A local printer cannot beat the big online operations on price for standard products, and customers know what those cost.
What the online printers do badly is anything requiring judgement: fixing artwork that is not print-ready, a short-notice job, an unusual finish, or somebody to check a proof before ten thousand copies are wrong.
What your customers want answered
- What can you print and in what quantities
- How quickly can you turn a job around
- What format do you need artwork in, and can you fix mine
- Can I see a proof before it runs
- Do you deliver locally
Offer to sort out the artworkWrong colour mode, no bleed, low resolution images and unembedded fonts are why online orders go wrong. A printer who says plainly that they will check and correct artwork before it runs is selling the exact thing the cheap alternative does not provide.
Competing on standard business cards
It is the most price-transparent product in the trade and the hardest to win. Short-run, urgent, unusual and finished work is where a local printer has a real advantage worth advertising.
Products and options
List your products by what customers search for: business cards, leaflets, flyers, posters, banners, brochures, stickers and signage. For each, show sizes, paper weights, finishes such as matt, gloss or soft touch, and standard turnaround. Prices for common quantities help people order without a phone call, and trade customers can be given their own price list.
Artwork and ordering
Explain artwork requirements in plain words: file types, resolution and bleed. Say how proofs are approved, what design help costs, and how to upload files or send them by email. Explain delivery, collection and how rush jobs are handled. A clear process cuts mistakes and reprints, which saves money for you and your customers.
Help for people without artwork
Many customers do not have print-ready files. Explain your design service, what it costs, how many proofs are included and how to send a logo or rough idea. A short guide to bleed, resolution and file types prevents rejected artwork and delays.
Show real printed work photographed well, so customers can see paper weight and finish. Mention rush jobs, local delivery and collection, and whether you handle larger runs for businesses on account. Regular trade customers appreciate a simple reorder process.
Common questions
- What should a printer's website include?
- Products, sizes, materials, turnaround, artwork requirements, proofing, design help, delivery and how to order.
- Should prices be listed?
- For standard products, yes.
- Can people upload artwork?
- Yes. An upload form on the order page, with your artwork requirements beside it, cuts the back-and-forth of emailing files and catches problems before printing.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds