Websites for metal fabricators
Web design for metal fabricators: £249.99 to build, then £49.99 a month, no minimum term. Two markets: trade and industrial work, and one-off jobs for the public.
Fabrication shops serve contractors and industry with structural and production work, and also get a steady stream of one-off enquiries — gates, railings, brackets, repairs, trailer work — from the public and small businesses.
The second is frequently better paid per hour and almost always ignored on the website, which is written entirely for trade.
What your customers want answered
- Do you take one-off and small jobs
- What materials and thicknesses do you work in
- Are your welders coded, and to what
- Do you design and draw, or do I need drawings
- What is your lead time and do you deliver or install
A page for one-off and bespoke workGates, railings, balustrades, brackets, repairs and alterations. These are searched for locally by people who assume a fabricator only does industrial work, and a page saying otherwise captures work at good margins with no competition for the search.
Not stating welding qualifications
For structural and pressure work the coding is the qualification that matters, and buyers check. Naming the procedures your welders are coded to is a straightforward credibility signal.
What you make
Show the work you do, such as gates, railings, staircases, structural steel or bespoke fabrication, with real photos, materials and finishes.
Quotes and installation
Explain site surveys, how quotes are prepared, lead times through busy months and how installation is arranged.
Materials, finishes and compliance
Explain the materials you work with, such as mild steel, stainless and aluminium, and finishes like galvanising, powder coating or paint. Customers often do not know which suits outdoors or near the sea, so a short plain guide helps.
For structural work, say how you handle drawings, calculations and any certification required. For domestic gates and railings, explain how measurements are taken and how installation is arranged. Clear lead times, especially through busy months, help customers plan.
Common questions
- What should a metal fabricator's website include?
- Work by type with photos, materials, finishes, surveys, quotes, lead times and installation.
- Should each product have a page?
- The main ones, such as gates, railings and staircases, yes. Customers search for these by name.
- Do I work for builders?
- If so, a trade section helps.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds