Websites for pizzerias
Web design for pizzerias: £249.99 to build, then £49.99 a month, no minimum term. You are competing with the chains on speed. Compete with them on being specific instead.
An independent pizzeria cannot out-market a national chain and should not try. What it has is a story the chain cannot tell: a real oven, a proper dough, ingredients from somewhere identifiable.
Customers choosing an independent are usually doing so deliberately, and they want confirmation that it is genuinely different rather than a takeaway with a wood-fired photograph on the wall.
What your customers want answered
- What is on the menu and what does it cost
- Do you deliver, where to, and how long does it take
- Can I collect, and is it cheaper
- Do you do gluten free or vegan bases
- Can I book a table as well as order in
The dough and the oven are the storyFermentation time, flour, the oven and its temperature, where the cheese and tomatoes come from. The details that a chain cannot claim are exactly what justify a higher price, and customers who chose an independent are the audience that cares.
Photographs that are not your pizza
Stock photography in food is obvious and quietly fatal. A phone photograph of your actual pizza, taken in decent light, outperforms a professional image of somebody else's.
Menu and ordering
Show your pizzas, sides and drinks as text with prices, how you make them, and how to order: dine in, collection or delivery.
Hours, area and allergens
Show opening hours, including when the kitchen closes, and the areas you deliver to with any minimum order. List allergens for each pizza and say whether you offer vegan cheese and gluten-free bases, and how you handle cross-contamination. Display your hygiene rating clearly; it is one of the first things customers check.
Collection, delivery and offers
Make the practical details easy: collection and delivery times on busy nights, minimum order, delivery charges and the areas you deliver to. If you take orders online, say how to track them; if by phone, make the number tap to call on every page.
Weekly offers and meal deals deserve a clear place on the home page. Explain your dough, oven and toppings if they set you apart, such as long fermentation or a wood-fired oven. Catering for parties and events, including mobile pizza ovens, is worth its own section if you offer it.
Common questions
- What should a pizzeria website include?
- Menu with prices, ordering options, opening hours, delivery area, allergens, vegan and gluten-free options and hygiene rating.
- Should I explain how I make my pizzas?
- If it sets you apart, yes.
- Can I take direct orders?
- Yes, through a linked ordering system.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds