Industries · Education and childcare
Websites for music teachers
Parents want to know about exams, practice and whether an instrument is needed.
Most enquiries come from parents starting a child on an instrument, and they are full of practical uncertainty: do we have to buy one, how much practice is expected, are exams compulsory, what if they hate it in three months.
Adult learners are a second audience entirely, usually returning after years and slightly embarrassed about it.
What your customers want answered
- What do lessons cost and how long are they
- Do we need to buy an instrument, or can we hire one
- Do you do graded exams, and are they required
- How much practice is expected at home
- Do you teach adults and beginners
Be honest about practiceTelling parents realistically how much practice makes progress possible, and what happens without it, sets expectations that prevent the disappointed drop-out three months in. Teachers who are straight about this keep pupils far longer.
Assuming everyone wants exams
A large number of learners, particularly adults and some children, want to play music rather than take grades. Saying that both routes are available widens the market considerably.
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Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds