Industries · Education and childcare
Websites for HGV training providers
Candidates need the whole path and the whole cost before they commit.
Someone considering a lorry licence is making a career change and needs to understand a process they know nothing about: medicals, provisional entitlement, theory, practical and the professional qualification that follows.
It is also a significant amount of money, and they want to know the total before they start rather than discovering costs stage by stage.
What your customers want answered
- What is the full process from where I am now
- What does it cost in total, including tests and the medical
- How long does it take start to finish
- Which licence category do I actually need
- Do you help with finding work afterwards
Set out every stage and every costMedical, provisional application, theory elements, training days, test fees and the professional competence qualification. A clear total, with what is and is not included, is the single most useful thing on a training provider's website and rare enough to win enquiries outright.
Advertising a headline course price
A figure that covers only the training days, with tests and the medical extra, produces candidates who feel misled at exactly the point they are committing. The full figure converts better with serious applicants.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds