Websites for equestrian centres
Web design for equestrian centres: £249.99 to build, then £49.99 a month, no minimum term. Livery, lessons and events are three businesses. Price and explain each separately.
An equestrian centre may run livery, riding lessons, hacking, events and clinics, and each has a completely different customer: a horse owner choosing where to keep an animal, a parent booking a child's lesson, a rider entering a competition.
Livery in particular is a major decision, comparable to choosing a school, and owners want detail that riding school content never provides.
What your customers want answered
- What livery do you offer and what does it cost
- What is included — turnout, hay, bedding, mucking out
- Do you do lessons, for what ages and levels, and what do they cost
- What facilities are there — school, hacking, jumps
- Do you have vacancies
Set out exactly what each livery package includesTurnout hours, who does what daily, hay and bedding, holiday cover and what is charged extra. Owners compare yards on precisely this, and vagueness reads as a yard that will nickel and dime them.
Not stating the licensing position for lessons
Hiring out horses for riding is a licensable activity in England, inspected and rated by the local council. Parents booking a first lesson are reassured by it, and it distinguishes a proper school from an informal operation.
Lessons, livery and facilities
Explain lessons for beginners, children and experienced riders, livery options, hacking and facilities such as arenas, with photos.
Safety and booking
Show instructor qualifications, the safety equipment provided or required, and any age, weight and height limits. Explain what to wear for a first lesson, prices for lessons and courses, and how to book online or by phone.
Courses, camps and events
Beyond lessons, many centres run pony days, holiday camps, own-a-pony sessions, clinics and competitions. Give each a clear page with dates, ages, what is included and prices, and make booking simple.
If you offer arena hire, cross-country schooling or riding for disabled riders, say so. Describe the horses and ponies used for lessons and how you match riders to them. Parents especially want to know how you keep children safe and what to wear.
Common questions
- What should an equestrian centre website include?
- Lessons by level, livery, hacking, facilities, instructors, safety rules, prices and booking.
- Should livery have its own page?
- Yes. It is a separate search.
- Should I state age and weight limits?
- Yes. Clear age, weight and height limits help riders and parents book the right lesson and avoid disappointment on the day.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds