Industries · Retail and shops
Websites for pet shops
You cannot beat the online giants on price. Beat them on advice and specialist stock.
Bulk pet food is a price fight an independent shop cannot win against online subscription retailers, and chasing it is a slow way to fail.
Where independents win is specialist stock, advice from somebody who knows the animal, and the things people need today rather than in three days.
What your customers want answered
- Do you stock what I need, for my specific animal
- Can I order something in, and how quickly
- Do you deliver locally
- Can you advise on diet or a problem I am having
- What are your opening hours
Sell the knowledge, not the bagAdvice on transitioning a diet, what to feed an animal with a specific condition, which harness suits which shape of dog. Content that demonstrates genuine expertise reaches people searching for a problem and brings them into the shop, which price-matching never will.
Trying to be an online shop
Competing on a full catalogue against national retailers is expensive and usually futile. Local delivery, ordering in, and being the place that knows your animal are the defensible positions.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds