Websites for pet shops
Web design for pet shops: £249.99 to build, then £49.99 a month, no minimum term. You cannot beat the online giants on price. Beat them on advice and specialist stock.
Bulk pet food is a price fight an independent shop cannot win against online subscription retailers, and chasing it is a slow way to fail.
Where independents win is specialist stock, advice from somebody who knows the animal, and the things people need today rather than in three days.
What your customers want answered
- Do you stock what I need, for my specific animal
- Can I order something in, and how quickly
- Do you deliver locally
- Can you advise on diet or a problem I am having
- What are your opening hours
Sell the knowledge, not the bagAdvice on transitioning a diet, what to feed an animal with a specific condition, which harness suits which shape of dog. Content that demonstrates genuine expertise reaches people searching for a problem and brings them into the shop, which price-matching never will.
Trying to be an online shop
Competing on a full catalogue against national retailers is expensive and usually futile. Local delivery, ordering in, and being the place that knows your animal are the defensible positions.
Range, brands and advice
Show what you stock for each type of animal, the brands you carry, and the advice you give, especially for new owners of fish, reptiles or small animals.
Ordering and delivery
Explain click and collect, local delivery of heavy items like feed and bedding, and repeat orders for regular customers. Say whether you can order in products you do not usually stock and how long that takes.
Care advice and services
A good pet shop is a source of advice. Short care guides for first-time owners of fish, rabbits, guinea pigs or reptiles, written in your own words, show expertise and bring people in.
List services such as local delivery of feed and bedding, repeat orders, loyalty schemes, grooming or self-wash, and whether you stock raw or special diet foods. Say if dogs are welcome in the shop and whether you can order products you do not usually carry.
Common questions
- What should a pet shop website include?
- Range by animal, brands, advice, opening hours, click and collect and delivery.
- Can I sell online?
- Yes, or start with click and collect.
- Should I list brands?
- Yes. People search for them.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds