Industries · Retail and shops
Websites for jewellers
Engagement rings and repairs are the two searches. Serve both properly.
Two very different customers dominate an independent jeweller's enquiries: somebody buying an engagement ring who is nervous and under-informed, and somebody who needs a repair, a resize or a valuation.
The first is a high-value, once-in-a-lifetime purchase requiring education and trust. The second is routine, frequent and rarely catered for online.
What your customers want answered
- Do you make bespoke pieces, and what does that cost
- How does the engagement ring process work, and how long does it take
- Do you do repairs, resizing and restringing, and what do they cost
- Can you value for insurance or probate
- Do you buy gold or take part exchange
Explain the bespoke process step by stepConsultation, design, stone selection, a wax or rendering to approve, making, hallmarking and collection, with a realistic timescale. Customers commissioning a ring are anxious about committing to something they cannot see, and a clear process removes that.
Ignoring the repairs market
Repairs, resizing and battery changes bring people through the door regularly and are searched for locally. A dedicated page for them captures routine trade that a purely aspirational site never sees.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds