Websites for jewellers
Web design for jewellers: £249.99 to build, then £49.99 a month, no minimum term. Engagement rings and repairs are the two searches. Serve both properly.
Two very different customers dominate an independent jeweller's enquiries: somebody buying an engagement ring who is nervous and under-informed, and somebody who needs a repair, a resize or a valuation.
The first is a high-value, once-in-a-lifetime purchase requiring education and trust. The second is routine, frequent and rarely catered for online.
What your customers want answered
- Do you make bespoke pieces, and what does that cost
- How does the engagement ring process work, and how long does it take
- Do you do repairs, resizing and restringing, and what do they cost
- Can you value for insurance or probate
- Do you buy gold or take part exchange
Explain the bespoke process step by stepConsultation, design, stone selection, a wax or rendering to approve, making, hallmarking and collection, with a realistic timescale. Customers commissioning a ring are anxious about committing to something they cannot see, and a clear process removes that.
Ignoring the repairs market
Repairs, resizing and battery changes bring people through the door regularly and are searched for locally. A dedicated page for them captures routine trade that a purely aspirational site never sees.
Collections, bespoke and repairs
Show your collections, bespoke design process, repairs and valuations, each with its own section and real photos of your work.
Trust and appointments
Mention any trade membership, how you source materials, and your guarantee and returns policy. Explain how appointments work for engagement rings and bespoke pieces, and whether customers can bring their own stones or old jewellery to remake.
Care, sizing and buying with confidence
Explain what customers often worry about: ring sizing, how to choose an engagement ring, metals and stones, and how hallmarking works. Short honest guides build trust and help people find you when they search.
Say what services you offer after sale: cleaning, resizing, re-plating, watch batteries and repairs, with typical turnaround. If you buy gold or offer part exchange, explain how valuations are done. A clear returns and guarantee policy matters for higher-value purchases.
Common questions
- What should a jeweller's website include?
- Collections, bespoke design, repairs, valuations, trade membership and appointments.
- Should repairs have their own page?
- Yes. People search for them.
- Can I sell online?
- Yes. Clear photos, sizes, materials and a returns policy are essential, and many jewellers sell online while keeping bespoke work by appointment.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds