Websites for garden centres
Web design for garden centres: £249.99 to build, then £49.99 a month, no minimum term. Weather and season drive everything. So does whether the café is open.
Garden centre visits are decided by the weather and the time of year, and a large share of visitors are coming for the café, the Christmas displays or a morning out rather than for plants.
That makes practical, seasonal information the most valuable content: what is in stock now, what should be planted this month, and what else there is to do.
What your customers want answered
- What is in stock at the moment
- Is the café open and do you need to book
- What should I be planting or doing this month
- Do you deliver, and do you plant as well as supply
- What is on for Christmas, and when does it open
Monthly seasonal adviceWhat to plant, prune, feed and protect this month, tied to what you have in stock. It is searched for constantly, it is genuinely useful, and it brings people in at the right moment for the things you are trying to sell.
Christmas information published too late
Grottos, displays and festive events are planned by families weeks ahead and booked out quickly. Dates and booking should be live well before December, when the searching actually happens.
What's in and what's on
Show what is in season, new plant arrivals, outdoor furniture, gifts and the café, with accurate opening hours. List events such as talks, workshops and seasonal displays. Keep the home page current so it reflects the season.
Plan the visit
Give directions, parking, accessibility, toilets and trolley information. Explain delivery for large items such as compost, sheds and furniture, and click and collect if offered.
Advice, services and loyalty
People visit garden centres for advice as much as plants. Seasonal planting guides, what to do in the garden this month and care tips for what you sell give visitors a reason to come back to the site and the store.
List services such as delivery, plant ordering, gift cards, loyalty schemes and talks or workshops. If the café is a destination in its own right, give it a page with the menu and hours. Accessible parking, toilets and trolleys are worth mentioning for older visitors.
Common questions
- What should a garden centre website include?
- Range, seasonal stock, events, café, opening hours, directions, accessibility and delivery.
- Should I list events?
- Yes. Talks, workshops and seasonal events give people a reason to visit, and a current events list keeps the website worth checking.
- Can I sell online?
- Yes, or offer click and collect.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds