Websites for subsidence specialists
Web design for subsidence specialists: £249.99 to build, then £49.99 a month, no minimum term. Most of this work is insurer-led. Write for the loss adjuster as well as the homeowner.
Subsidence work usually reaches you through an insurance claim rather than directly. The homeowner has a crack and a great deal of anxiety; the decisions, though, are being made by a loss adjuster and an engineer working to their own process.
Those are two different readers with different questions, and a site that speaks only to the frightened homeowner misses the party that actually appoints you.
What your customers want answered
- Is my crack actually subsidence, or something less serious
- Do you work with insurers and handle claims directly
- Will the house need monitoring before anything is done
- How long does the whole process take from report to repair
- What happens to the value and saleability of my house afterwards
Explain why nothing happens quicklySite investigation, trial pits, root identification, then usually a period of level monitoring across seasons before a scheme is designed. Homeowners find the delay maddening until somebody explains that movement has to be measured before it can be treated, and that underpinning is frequently not the answer. Being the firm that explained it is worth a great deal.
Promising underpinning as the default
Many cases are resolved by removing vegetation, repairing drains or simply monitoring. A firm whose site presents underpinning as the inevitable outcome reads as having something to sell rather than something to diagnose.
Start with the worry
People search for underpinning after noticing cracks, sticking doors or a surveyor's report, often while dealing with an insurer or a house sale. Explain what usually causes subsidence, how it is investigated, and that not every crack needs underpinning. Honesty here builds trust quickly.
Methods and engineers
Describe the methods you use, such as mass concrete underpinning, beam and base or piled solutions, in plain language, and explain that the design normally comes from a structural engineer. Say whether you work with engineers or to their designs, and how building control is involved.
Insurance claims
Many subsidence jobs come through insurance. If you work on insurance claims or with loss adjusters, say so and explain how that process runs from the homeowner's side.
Show photos of excavations, reinforcement and finished work, with a few words on each project.
Common questions
- What should an underpinning company's website include?
- A plain explanation of subsidence and how it is investigated, the methods you use, how engineers and building control are involved, whether you work on insurance claims, photos of jobs and the areas you cover.
- Should I explain that not all cracks need underpinning?
- Yes. It is honest and it builds trust with worried homeowners.
- Can people send engineer's reports through the site?
- Yes. A form that accepts reports and photos helps you respond quickly.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds