Industries · Trades and construction
Websites for plasterers
Finished plaster all looks the same in a photograph. Sell the part customers actually worry about.
Plastering has an awkward marketing problem: a good finish and a mediocre one look nearly identical in a photograph, and by the time anybody can see the difference it is under two coats of paint.
What customers actually worry about is different and rarely addressed: how much mess there will be, how long the room is unusable, when they can decorate, and whether the walls will crack in six months.
What your customers want answered
- How long will the room be out of use, and how much mess is there
- How long before I can paint it
- Do you skim over artex or does it have to come off
- Do you do the making good, and do you take the waste away
- What does a room of my size roughly cost
Answer the drying question properlyExplaining how long fresh plaster needs before it takes paint, and why a mist coat comes first, is genuinely useful and almost nobody publishes it. It also demonstrates that you know what happens after you leave, which is exactly what a customer who has been let down before is testing for.
A gallery of flat grey walls
Twenty photographs of finished plaster tell a customer nothing they can judge. Before and after pairs, and pictures of the problem substrates you deal with, do far more work.
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Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds