Websites for plasterers
Web design for plasterers: £249.99 to build, then £49.99 a month, no minimum term. Finished plaster all looks the same in a photograph. Sell the part customers actually worry about.
Plastering has an awkward marketing problem: a good finish and a mediocre one look nearly identical in a photograph, and by the time anybody can see the difference it is under two coats of paint.
What customers actually worry about is different and rarely addressed: how much mess there will be, how long the room is unusable, when they can decorate, and whether the walls will crack in six months.
What your customers want answered
- How long will the room be out of use, and how much mess is there
- How long before I can paint it
- Do you skim over artex or does it have to come off
- Do you do the making good, and do you take the waste away
- What does a room of my size roughly cost
Answer the drying question properlyExplaining how long fresh plaster needs before it takes paint, and why a mist coat comes first, is genuinely useful and almost nobody publishes it. It also demonstrates that you know what happens after you leave, which is exactly what a customer who has been let down before is testing for.
A gallery of flat grey walls
Twenty photographs of finished plaster tell a customer nothing they can judge. Before and after pairs, and pictures of the problem substrates you deal with, do far more work.
Show the surface, not just the room
A finished room photo tells a customer the walls are painted, not that they are flat. Plastering is judged on the surface, so show it: a fresh skim in raking light, a ceiling with no visible joins, a reveal with a sharp edge. A short video panning across a wall you have just finished can do more than ten photos.
Name the jobs people search for
Customers search for the job, not the trade: skimming over artex, re-plastering after a rewire, boarding and skimming a ceiling, lime plaster for an old cottage, external rendering. If you do these, give them their own sections or pages and say what is involved, how long a typical room takes and how long it needs to dry before painting.
If you work with lime or traditional materials, say so clearly. People with older houses look specifically for plasterers who understand breathable walls.
Dust, mess and timing
The worry most customers have is mess. Explain how you protect floors and furniture, how you leave the room, and how long before it can be decorated. It answers the question that stops people ringing.
Common questions
- What should a plasterer's website show?
- Close-up photos of finished surfaces, the specific jobs you do (skimming, boarding, rendering, lime work), the areas you cover, how you protect the home, and a quote form that accepts photos.
- Should I list drying times?
- Yes. Customers want to know when they can paint, and a clear answer saves you the same phone call every week.
- Can customers send photos of walls for a price?
- Yes. A photo and rough room size let you give a guide price for many jobs before visiting.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds