Industries · Trades and construction
Websites for loft conversion specialists
Half your enquiries are for lofts that will not work. Qualify them on the page.
A large share of loft conversion enquiries come from houses that cannot sensibly have one, or cannot have the one the owner is imagining. Head height, roof structure, stair position and the regulations around escape all rule out more projects than customers expect.
Answering that honestly on the website saves an enormous amount of wasted surveying, and it attracts the enquiries that are real. Customers also find it refreshing, because every competitor implies any loft can be converted.
What your customers want answered
- Will my loft actually convert, and how do I tell
- Do I need planning permission or is it permitted development
- Where will the stairs go and what will I lose downstairs
- What does it cost, roughly, for the kind of house I have
- How long will we be living in a building site
Publish the tests people can do themselvesMeasuring the height from the ceiling joist to the ridge, identifying whether the roof is cut timber or trussed, and looking at where a staircase could land will tell most owners whether they have a project. Giving them that costs you nothing and marks you out as the firm that deals straight.
Ignoring the regulations that shape the design
Escape routes, fire doors and protected stairways frequently drive the layout and the budget more than the customer's wishes do. Conversations that start with those go far better than ones where they arrive as an unwelcome surprise.
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Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds