Websites for loft conversion specialists
Web design for loft conversion specialists: £249.99 to build, then £49.99 a month, no minimum term. Half your enquiries are for lofts that will not work. Qualify them on the page.
A large share of loft conversion enquiries come from houses that cannot sensibly have one, or cannot have the one the owner is imagining. Head height, roof structure, stair position and the regulations around escape all rule out more projects than customers expect.
Answering that honestly on the website saves an enormous amount of wasted surveying, and it attracts the enquiries that are real. Customers also find it refreshing, because every competitor implies any loft can be converted.
What your customers want answered
- Will my loft actually convert, and how do I tell
- Do I need planning permission or is it permitted development
- Where will the stairs go and what will I lose downstairs
- What does it cost, roughly, for the kind of house I have
- How long will we be living in a building site
Publish the tests people can do themselvesMeasuring the height from the ceiling joist to the ridge, identifying whether the roof is cut timber or trussed, and looking at where a staircase could land will tell most owners whether they have a project. Giving them that costs you nothing and marks you out as the firm that deals straight.
Ignoring the regulations that shape the design
Escape routes, fire doors and protected stairways frequently drive the layout and the budget more than the customer's wishes do. Conversations that start with those go far better than ones where they arrive as an unwelcome surprise.
Answer 'is my loft suitable?'
The first question almost every customer has is whether their loft can be converted at all. Explain what you look at: head height, roof structure, where the stairs would go. Invite them to send photos and measurements for an initial view. That single section turns browsers into enquiries.
Types of conversion, explained
Velux or rooflight, dormer, hip-to-gable and mansard conversions differ in cost, space gained and permissions. A plain explanation with your own photos of each lets customers see what fits their house.
Explain how permissions work in general terms: many conversions fall under permitted development, some need planning permission, and all need building regulations approval. Say whether you handle drawings and approvals, and point customers to their council for their specific case.
The process, start to finish
A loft conversion is a big project, and customers worry about disruption. Set out the stages: survey, design, approvals, structural work, insulation, first and second fix, finishing. Say roughly how long each takes and how you keep the house liveable while you work.
Common questions
- What should a loft conversion company's website include?
- How you assess whether a loft is suitable, the types of conversion you do with photos, how permissions and building regulations are handled, the stages and timescales, and a form to send photos and measurements.
- Should I explain permitted development?
- In general terms, yes, and point customers to their council for their own property. It shows you know the process.
- Can customers send loft photos for an initial view?
- Yes. Photos and a few measurements let you say whether a visit is worthwhile.
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Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds