Websites for glaziers
Web design for glaziers: £249.99 to build, then £49.99 a month, no minimum term. Two businesses on one site: the broken window tonight and the replacement windows next month.
A smashed shopfront at ten at night and a homeowner pricing up replacement windows are not the same customer in any respect. One wants a phone number and a van within the hour; the other wants options, prices and a guarantee.
Trying to serve both from one page usually means the emergency customer has to scroll past product content to find a number, and the planned customer cannot tell whether you do more than board things up.
What your customers want answered
- Can you come out tonight, and what does that cost
- Do you board up first and glaze later, or do it in one visit
- Can you match my existing units and frames
- Are replacement windows registered with a competent person scheme
- How long do sealed units take to make
Certification on replacement workReplacement windows and doors in a dwelling have to comply with building regulations, which is normally handled by registering the work through a competent person scheme rather than a building control application. Saying that the certificate is issued and where it comes from reassures a customer who will need it when they sell.
Treating emergency work as an afterthought
It is the highest-intent traffic a glazier gets, and it is lost to whoever answers. A tap-to-call number and a plain statement of your out-of-hours coverage matter more than any product page.
Urgent and planned glass
Broken windows and shopfront glass are urgent; new units, mirrors, splashbacks and glass balustrades are planned. Put boarding-up and emergency glazing, with your number and hours, at the top if you offer it, and give the planned work its own pages with photos.
Say exactly what glass you supply
Replacement double-glazed units, toughened and laminated safety glass, mirrors, splashbacks, shower screens, glass balustrades, shopfronts. Customers search for these specifically, so name them, and say whether you cut and supply only or measure and fit.
Explain in one line where safety glass is required, such as in doors and low-level glazing, so customers understand why you recommend it.
Misted units are easy work
Many people think a misted window means a new window. If you replace sealed units, say so prominently. It is a quick, affordable job and a common search.
Common questions
- What should a glazier's website include?
- Emergency glazing if you offer it, the types of glass you supply and fit, whether you measure and fit, safety glass information, the areas you cover, and a quote form that accepts photos and sizes.
- Should I have a page for misted units?
- Yes. People search for it often, and it is quick work.
- Can customers send sizes for a quote?
- Yes. A form with sizes and photos lets you price most jobs without a visit.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds