Industries · Trades and construction
Websites for glaziers
Two businesses on one site: the broken window tonight and the replacement windows next month.
A smashed shopfront at ten at night and a homeowner pricing up replacement windows are not the same customer in any respect. One wants a phone number and a van within the hour; the other wants options, prices and a guarantee.
Trying to serve both from one page usually means the emergency customer has to scroll past product content to find a number, and the planned customer cannot tell whether you do more than board things up.
What your customers want answered
- Can you come out tonight, and what does that cost
- Do you board up first and glaze later, or do it in one visit
- Can you match my existing units and frames
- Are replacement windows registered with a competent person scheme
- How long do sealed units take to make
Certification on replacement workReplacement windows and doors in a dwelling have to comply with building regulations, which is normally handled by registering the work through a competent person scheme rather than a building control application. Saying that the certificate is issued and where it comes from reassures a customer who will need it when they sell.
Treating emergency work as an afterthought
It is the highest-intent traffic a glazier gets, and it is lost to whoever answers. A tap-to-call number and a plain statement of your out-of-hours coverage matter more than any product page.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds