Industries · Agriculture and rural
Websites for farms
Selling direct changes the economics. The website is the farm shop that never shuts.
Selling through wholesalers and processors means accepting the price offered. Selling direct — boxes, the farm gate, a shop, subscriptions — changes the margin completely, and the website is what makes it possible.
Customers buying direct are also buying a story they can verify: which fields, which animals, which family. That is something no supermarket can reproduce and most farms never bother to tell.
What your customers want answered
- What do you sell and how do I buy it
- Do you deliver, where to, and what does it cost
- What is the farm actually doing — which animals, which crops
- Can I visit, and are there opening times
- How is it farmed, and what standards do you work to
Show the farm, not the producePhotographs of the fields, the stock and the people doing the work are what justify a higher price than the supermarket. Customers buying direct are paying for provenance, and provenance is a claim about a place they want to see.
Treating diversification as an afterthought
Holiday lets, camping, weddings, storage and a farm shop are frequently the most profitable parts of a modern farm business, and each deserves proper treatment rather than a line on a page about the farm.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds