Websites for extension builders
Web design for extension builders: £249.99 to build, then £49.99 a month, no minimum term. Clients cannot compare three quotes. Make yours the one they can actually understand.
Someone getting quotes for an extension is holding three numbers that differ by tens of thousands and cover different things. They have no way to tell whether the cheapest has left out the kitchen, the groundworks or the making good.
The builder who wins is frequently not the cheapest but the one who made the comparison possible. Setting out what a price includes and excludes is the most commercially useful thing on an extension builder's website.
What your customers want answered
- What is included in your price and what is not
- How do payments work, and do you ask for money up front
- How long will it take, and what happens if it overruns
- Do you handle drawings, building control and the party wall process
- Can I see a project like mine, finished
A written scope beats a headline figureListing what the quote covers — foundations, structure, roof, windows, first and second fix, plastering, decoration, kitchen supply, external works, waste — and what it does not, lets a client compare properly. Clients who feel in control of the comparison are far more likely to choose the firm that gave them that control.
Not mentioning the Party Wall Act
Many extensions engage it, and clients who discover it late feel misled. A builder who explains when notice is needed, and who handles it, avoids a delay that otherwise gets blamed on them.
Start with the customer's questions
People planning an extension want to know what it involves, roughly how long it takes, who draws the plans, whether they need planning permission, and how disruptive it will be. Answer those on the site, in that order, and you will get enquiries from people who are ready to talk rather than just curious.
Single-storey, double-storey, kitchen extensions
Show each type of extension you build with your own photos, start to finish: foundations, structure, roof, finished room. Group photos by project so a customer can follow one job. A few words on each, such as size, what was included and timescale, help people picture their own.
Explain in general terms how permissions work, including permitted development, planning applications and building regulations, and whether you handle drawings and approvals yourself or work with a designer you can recommend. Point customers to their council for their own case.
How you run the job
Extensions involve many trades. Say whether you manage everything, who customers deal with day to day, how you keep the house usable, and how you handle changes. Customers who have heard horror stories want to know there is one person responsible.
Common questions
- What should an extension builder's website include?
- The types of extension you build, project photos from start to finish, how permissions and drawings are handled, how you run the job, typical timescales, the areas you cover and an enquiry form that accepts plans.
- Should I show prices for extensions?
- Exact prices rarely work, but explaining what affects the cost and how you quote helps customers prepare.
- Can people send their plans through the website?
- Yes. A form that accepts drawings makes it easy for customers who already have plans to get a quote.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds