Websites for damp proofing specialists
Web design for damp proofing specialists: £249.99 to build, then £49.99 a month, no minimum term. The sector's reputation problem is misdiagnosis. Being the firm that diagnoses properly is the opening.
Damp is the trade where customers arrive most suspicious, and not without reason. A great deal of damp is misdiagnosed, and a great deal of chemical injection has been sold to houses whose real problem was a blocked gutter, a raised path or condensation.
That suspicion is an opportunity. A firm that explains how damp is actually diagnosed, and admits that the commonest causes are not the ones that generate the biggest invoice, stands out immediately against competitors offering a free survey and a guaranteed cure.
What your customers want answered
- What is actually causing the damp in my house
- Is your survey independent, or does it exist to sell me a treatment
- What guarantee comes with the work, and is it insurance backed
- Will the plaster have to come off, and who makes good
- Do you deal with condensation and ventilation as well as rising damp
Name the causes you rule out firstPenetrating damp from defective rainwater goods, bridged or raised external levels, failed pointing, and condensation from poor ventilation account for a large share of what gets reported as rising damp. A firm that says so, and charges for a proper diagnosis, reads as honest in a sector where customers expect the opposite.
The free survey that is really a sales visit
Customers have worked out what it means. A paid, written survey with a diagnosis and options — including the option of doing nothing structural — is a stronger offer and attracts better clients.
Diagnosis first
Damp has several causes: rising damp, penetrating damp from outside, condensation and leaks. They need different fixes, and customers have often been told different things by different people. Explaining how you survey and diagnose before recommending anything builds more trust than leading with injection treatments or membranes.
If you hold a recognised qualification in surveying damp and timber, say which and make it checkable.
Explain the fixes in plain English
A short page or section for each problem you treat, such as damp-proof courses, tanking and basement waterproofing, condensation control and ventilation, and timber treatment, lets customers understand what is involved, how disruptive it is and how long it takes.
Say whether your guarantees are backed by an insurer or a trade scheme, and what they cover.
Old buildings need care
Older solid-wall and stone buildings often need breathable solutions rather than modern barriers. If you work on period properties, say so, and explain your approach. Owners of older homes look for exactly that.
Common questions
- What should a damp proofing company's website explain?
- How you survey and diagnose, the different causes of damp you treat, what each treatment involves, your qualifications, what your guarantees cover, and your approach to older buildings.
- Should I offer surveys online?
- A simple form to book a survey, with the address and photos of the damp, makes it easy for customers to take the first step.
- Is it worth explaining condensation?
- Yes. Many damp complaints are condensation, and an honest explanation builds trust even when the fix is simple.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds