Industries · Trades and construction
Websites for bricklayers
Your customer is usually another builder. That changes what the site has to prove.
Most bricklaying work comes from builders, developers and main contractors rather than from homeowners. That buyer is not browsing. They have a start date, a gang size in mind, and a quality standard they will be held to by somebody above them.
A site written to charm the public misses them entirely. What a contractor wants to know in the first minute is how many you can put on site, when you are free, and whether your work will pass an inspection without a conversation.
What your customers want answered
- How many bricklayers can you put on site, and from when
- Do you work on price or day rate
- What sort of work do you take on, and what do you turn down
- Have you worked on sites like mine, and for whom
- Do you have the cards, insurance and references a contractor will ask for
Photograph the work close upBricklaying is judged on details a wide shot cannot show: consistency of the bed and perp joints, the bond, how the pointing is finished, how cleanly the brick is cut at reveals and returns. A handful of close photographs proves more to another tradesman than a whole page of description.
Writing for a homeowner who is not there
Pages about free quotes and friendly service speak to a customer this trade rarely sells to. The contractor reading the site wants availability, capacity and standards, and finds none of it.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds