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Industries · Trades and construction

Websites for asbestos removal contractors

Explain what is licensable and what is not. Most enquiries start from not knowing.

Almost everybody contacting an asbestos contractor is anxious and badly informed. They have found something in a garage roof or an old ceiling and do not know whether it is dangerous, whether they can touch it, or what they are legally obliged to do.

The firms that win this work are the ones that answer those questions calmly on the page. Explaining the difference between the categories of work is not giving away expertise; it is the single most reassuring thing you can publish.

What your customers want answered

  1. Is what I have actually dangerous, and can I leave it alone
  2. Does this need a licensed contractor or not
  3. Do I need a survey first, and what does one cost
  4. What do I get at the end to prove it was done properly
  5. How long will it take and will we have to move out

The distinction customers most need explainedHigher risk work, including most work on asbestos insulation and much work on insulating board, must be done by a contractor licensed by the Health and Safety Executive. Lower risk work can be non-licensed, though some of it is still notifiable and carries requirements for notification, medical surveillance and record keeping. Setting that out plainly tells a customer which conversation they are actually having.

Frightening people into ringing

Alarming language converts badly here because the reader is already worried and suspects they are being sold to. Accurate, unexcited explanation builds far more trust, and this is a sector where trust is the entire purchase.

Tell me about your business.

One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.

Liam Tapp, Website Builds

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