Selected concepts

Three industries. Three different answers.

These are self-initiated industry concepts—not commissioned client work. Each explores how design can respond honestly to a different audience and task.

Seasonal roasted vegetables plated on dark ceramic in a warmly lit restaurant01

Independent restaurant

Alder & Ash

A warm, food-led identity and low-friction booking journey for a fictional modern neighbourhood restaurant.

A self-initiated concept created to demonstrate our design approach.

Explore the concept
Copper plumbing fittings and tools arranged in a clean professional workspace02

Plumbing & heating

Northline

A practical, reassuring service website that makes urgent help, coverage and quote requests easy to find.

A self-initiated concept created to demonstrate our design approach.

Explore the concept
Editorial beauty still life with soft sculptural forms and salon tools03

Hair & beauty

Luma House

An expressive editorial direction balancing treatments, pricing and booking without losing clarity.

A self-initiated concept created to demonstrate our design approach.

Explore the concept

Your next move

Bring the idea.
We’ll bring the clarity.

Tell us what the business needs to achieve. A polished brief is not required.

Start a conversation